Jo Truncali Southeast Texas Family Photographer » Southeast Texas Family Photographer

A fun froyo family session! | southeast texas lifestyle photography.

This year has been a pretty big learning experience for me in so many ways, but probably one of the most important was the realization of my love for lifestyle photography and my decision to pursue it almost exclusively.  The illustrious Wikipedia says that lifestyle photography is “a kind of photography which mainly aims to capture portrait/people on situations, real-life events or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people’s life or to inspire people in different times.”

So many people want classical photographs where everyone is posing and looking perfect, and that’s wonderful!  I have a huge amount of respect for the photographers that can capture that shot every time, because believe me, it is not easy.  But my passion, I’ve learned, is in telling people’s stories through these images that I pour my heart and soul into.  I would never, ever discard an image of your family where everyone happened to be looking at me and smiling, but I would love it even more as long as it was a real moment.

Once I realized that this was the direction I’m wanting to take my business in going forward, I got together with my sweet gorgeous friends and we started brainstorming on what kind of session we wanted.  The unlikely choice of Orange Leaf frozen yogurt came up, and even though I honestly hesitated at first, once the idea was in my head, I couldn’t get rid of it.  So thankful for friends that don’t even bat an eye at crazy ideas!

I cannot say enough good things about Maggie, the owner of Orange Leaf Beaumont.  She let us invade in the store during business hours and probably scare her customers who were thinking, “Ummmm why is this crazy lady following these people around with a camera?”  And then things escalated to pony races as you’ll see in the images, ha!  Maggie was nothing but gracious and overjoyed at the fact that we wanted to take photos in her store, which isn’t always the case with local businesses, in my experience.  If you haven’t tried out Orange Leaf Beaumont, don’t walk – RUN!  You won’t be disappointed!

Orange Leaf Beaumont is located at:
3015 Dowlen Rd #210
Beaumont, TX 77706
You can also check them out on Facebook!

Check out this fun family froyo lifestyle session below!
JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014JoAnna Morgan Photography Copyright 2014

  • February 8, 2015 - 6:02 pm

    Lifestyle Photography from JoAnna Morgan - […] How long have you been a photographer? J: Five years.  Not that long, in the long run! If you could pick three words to describe your photography style, what would they be? J: Fresh, fun & true. How would you personally define lifestyle photography? J: My business tagline is “the art of everyday”, and that spells it out so perfectly for me.  To me, lifestyle photography is a visual narrative.  It exists to tell a story.  It might just be the story of the every day moments that happen that we sometimes take for granted, but I think even the little moments are worth remembering. What drew you to bringing this style into your business? J: It’s the story.  Lifestyle photography feels so much more personal and intimate.  You really have to dig in and get to know the subject and form relationships that aren’t necessarily critical to traditional portraiture.  Lifestyle photography is about emotion, capturing it and evoking it, and I love the challenge. Tell us a little bit about this session. J: This was actually one of my very first lifestyle sessions.  This family has been with me since I started my business, and they have always been some of my biggest cheerleaders.  We knew we wanted something fun and different.  Orange Leaf Frozen Yogurt wasn’t my first idea (and in fact was suggested by another photographer friend of mine.  Thanks Callie!), but once the idea took hold, I knew it was something I was going to HAVE to do.  Maggie, the owner of our local Orange Leaf, was more than gracious and accommodating when it came to us invading her store for the afternoon!  We got a lot of weird looks in the yogurt shop, but when you have that relationship in place with the client, it’s easy for them to kind of tune you out and forget they have a lady with a giant camera following them around.  To me, this session symbolizes a lot of what lifestyle photography is – it’s something so simple and every day, something that the majority of people wouldn’t even think about documenting – just a little family out getting some froyo.  But there’s something magic in the simplicity and the fleetingness of the moment. What was your favorite part about working on this shoot? J: Besides all the amazing froyo working conditions?    This was such a fun shoot so it’s hard to say, but I personally love the “pony races” between the little girl and her parents.  It was totally impromptu, and totally their idea.  I’d say those images are the fan favorite as well! A big thank you to Joanna for sharing this sweet and playful session with us. You can see more from this session on her blog at […]ReplyCancel

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